Our story

Formally known as 'Vegan Rex'.

Independently owned ethical, vegan, sustainable apparel label. For plant-based rebels designed by vegans for vegans that want to make a statement.

Our aim is to create awareness around the movement of plant-based living to expose issues such as animal cruelty, ethical, environmental and health issues that exist in society today. Fashion is an influential force and through statement clothing we can inspire others, create conversation, educate and incite change! Since the start in 2016 we have made it our mission to attend vegan fairs and festivals all over Europe and Scandinavia to spread the vegan message and to offer bold statement clothing and accessories to enable you to engage the world around you in the vegan movement.

We want to lead by example that is why we source our products from companies that support ethical manufacturing practices. All printed items are produced using water-based, vegan and eco-friendly inks.  Wherever possible we use organic, climate neutral materials that are produced using renewable green energy from wind and solar power.

There is no planet B and that is why we want to treat ours kindly. This means that we aren’t poisoning our planet with PVC, phthalates, lead or heavy metals. So in short, you get sweet threads that don’t cost us the planet, with a message that will help you engage others and raise awareness of a movement towards positive change. Lets change the world together…

Do no harm…